[Global Technology Roundup] According to the US Bloomberg News reported April 18, as the market becomes saturated, China's smart phone manufacturers face a new round of industrial restructuring. Style is to keep the existing product, or to achieve breakthrough innovation? It is to continue to expand the domestic market, or turn to foreign sales? China smart phone manufacturers faced with tough choices.

Four years ago, mobile phones emerging Chinese companies and large Coke official release. Only four months after the establishment of a large Coke, the production of official accessories sales, and quickly became the rival of Huawei and millet. However, this array boom soon began to decline. Huawei has invested $ 300 million for marketing. At the same time, millet started a price war. Under the double impact of rising costs and lack of suppliers of last month, the company officially shut down a large Coke. However, big is not a case of Coke. According to analysts, in the past year, nearly 300 Chinese mobile phone manufacturers turnover halved.

Big Cola CEO in its micro-blog account, "wrote the mobile phone industry changes faster and more brutal than we expected," "As an emerging company, it is difficult to find more of our approach."

Ten years ago, with rising incomes, and monitor chip prices plummeted and major efforts to discount carriers series, sales of Chinese smartphone explosive growth. From the industrial giant Huawei, Lenovo, millet to emerging companies and large Coke, Tenco and Jin, store shelves filled with all kinds of mobile phones.

According to the analysis, as of 2012, smartphone shipments to more than double the rate of growth in three years. Millet valuation soared to $ 45 billion, and begin to develop fastest-growing major economy in mobile phone sales in India this world. Lenovo Group is invested $ 2.91 billion acquisition of Motorola to achieve their global deployment.

In 2011, China ranked the top ten suppliers in the market, only four domestic brands. Last year, that number rose to eight. Today, for the Chinese market, the smart phone is no longer a novelty product. Most domestic brands focus on low-price products, consumers do not need to buy like Apple or Samsung products as frequently updated software.

Ding has been engaged in the sale of mobile phones and accessories for nearly two years, its sales of products mainly for Huawei, Lenovo, ZTE and other domestic brands. However, sales of these products is not high. He said that mobile phone sales and not much money. In the last 20 minutes of time, only one customer purchased a value of 18.5 yuan memory card.

Following China's economic growth last year reached the lowest level since 1900, the Chinese economy has stagnated. 2015 China smartphone sales growth of only 2%. In 2011, this value up to 150%. "China's smart phone market will face integration", "some companies to survive, but many will go bankrupt. Big Cola is an example."

With the elimination of the small manufacturer, the larger manufacturer is gradually expanding its market share. Last year, two Chinese brands Huawei and millet accounted for 30 percent of the market portfolio, while Apple and Samsung as a whole only 22%. "As the market is about saturation, even companies such as Huawei and millet are feeling increasingly difficult," Gartner analyst said, "In order to respond to market saturation, consumer groups, they are low to the expansion of the small companies controlled." Last year, Huawei's shipments increased nearly six-fold compared to the same period. Meanwhile, the company invested nearly $ 1 billion in research and development of smart phones.

"We foresee the integration of China into the market will face," the company spokesman said, "The company must produce a unique product, or only imitate each other."

Big Cola is expected to become the next 3 or 4 minute millet Huawei Mate. The phone is equipped with sapphire coating of the screen, Sony's image sensor production and MediaTek processor and has more than 1 million online followers. However, the face of the company closed down, Ding Xiuhong said, "The failure so we are very sad." Big Cola company has closed its official website, while Ding Xiuhong also did not give any response.

"It seems the moment, all Chinese entrepreneurs are beginning to set up their own smart phone company," oneplus one partner Carl Pei said, "To achieve a breakthrough, we need more investment." Carl Pei forecast over the next five years, the number of domestic suppliers will be dropped.

For those who survive the manufacturer, they usually focus on the strategy to open up foreign markets. According to industry research reports Bloomberg, millet have occupied 3.2% of the Indian market, while Apple this data is only 0.9%. In addition, Africa has become China's another major market smartphones.

Fierce competition in the Chinese market to promote the transfer of enterprises outward. Compared to a high-end brand, Transission expressed satisfaction with the current situation in the occupied side of the product. "We have the advantage of an early start," the company's chief marketing officer, said, "if we had remained in China, it is likely to have already gone bankrupt." (Internship compilation: Li Jiawei Reviewer: Chen Wei)