Another obvious change is that the supply chain for many years of accumulated technology "new tricks" used up, the supply of new technology start absence. So that after the iPhone 6S pressure touch technology, the mobile phone supply chain hardware endogenous innovation is not prominent. After the iPhone 6S release, Apple left a lot to the Chinese brand of the window, but the domestic mobile phone technology products do not break beyond Apple and Samsung innovation.

Apple rival sacrifice profit pressure space

April 15 afternoon, Huawei's new flagship phone P9 published in the Chinese market. Reporter noted, P9 lowest price in the domestic market is 2988 yuan, most low of about 4400 yuan compared to the release in the UK and European markets priced reduced by nearly 1,500 yuan. It can be seen, the smart phone in the domestic market competition fierce.

This smartphone leader Apple are not unrelated. In March, Apple has just released the Chinese market price of 3,800 yuan iPhone SE, Cook specifically mentioned the small size of the mobile phone market opportunities in China. In fact, it should be cheaper iPhone still opportunities in the Chinese market. IPhone SE material cost is $ 260, according to the price of $ 399 (minimum version), Apple's profit margin is about 35%. Apple is currently selling the iPhone 6S, gross margin of about 45%. This shows that Apple's mobile phone sales in order to stimulate off-season, willing to sacrifice some profit margin.

On P9 conference, reporters encountered a series of mobile phones Huawei MATE main designer, product manager Bruce Lee. His mobile phone market in the analysis of price movements, said: "We are seeing a bad thing, Apple began by reducing their profits in exchange markets, research and development will lead to lower profits may be reduced, which is a great harm to the industry I think that innovation is actually not cycle, we put effort into research and development, the industry will have the power forward. "

Too much competition in the market, is more important to survive. After all, not every company like Apple, Samsung tall cast by early accumulation of capital, technology, personnel and other factors barriers. Of course, we also see mobile phone companies are accelerating the introduction of capital, has been introduced Meizu Alibaba investment, clearly shouted "advance IPO" slogan. Before the situation is not completely bad, seek capital support, look for other distribution opportunities for face fierce competition in China's mobile phone brand, after all, take precautions against the risk of a good move.

    Source: Daily News